Case Study of IBM-Free-Samples for Students-Myassignmnthelp.com

Question: Discuss about the value proposition and leadership style. Answer: Primary value proposition of IBM Value proposition deals, which the unique values which enhances the reputation of the companies and organization among the customers. In case of IBM, the unique value proposition was many. One of this was personal interaction with the clients. This is in response to the assumption that the clients lacked the ability to make practical application of the learnt skills into the execution of the workplace activities (CNN Money, 2018). This attempt did not prove fruitful as the experts were in a hurry to bring renovate the workplace scenario. Lessening the costs and contracting a huge portion of the customers to the IT department cannot be considered as a value. This is because the other customers are deprives of the services levied by IBM. Neglecting the strategies reflects opposition to the organizational values in case of IBM. Using the strategies to close the deals and manufacturing items on the self efforts is a foolish act towards luring the customers towards the brands (CNN Money, 2018). Providing alternative payment options to the IT customers represents the consciousness of the IBM staffs regarding valuing their needs, demands and requirements. Variation in the payment options provides enough space to the customers to exercise their purchasing power. Being able to answer the needs of the customers, through the delivery of quality goods, is one of the other values, which enhances the reputation of IBM. In comparison to the progress, supplying quality products helps IBM to achieve success. Seeking innovation in the quality of the manufactured products has enabled IBM to gain loyalty, trust and dependence from large number of customers. The major drive behind this is the development of strategic framework and maintaining transparency in the execution 0of the business activities (Osterwalder et al., 2014). Consciousness towards the preservation of traditionalism in the process of innovation can be considered as the unique value proposition for IBM. This consciousness enhances their reputation among the customer. Moreover, this consciousness generates an urge within the foreign investors to invest in the services of IBM. Aligning Transformational leadership with IBM The role played by Gerstner needs to be assessed for aligning transformational leadership with the business of IBM. He perceived the internal infrastructure from the viewpoints of an outsider. This enhanced his clarity regarding the necessity of change. Therefore, he deeply analyzed the current internal environment of IBM (Banks et al., 2016). This analysis brought to his notice the need for senior administratives, who are freshers in terms of IBM business. For this, he preferred upgradation of the corporate governance rather than stripping the departmental units of their power. Most importantly, he sketched the changes within a structure, which helped him to systematize the activities according to their priority. This systemtic approach generated coordination among the staffs. Altering the perspective transforms Gerstner into a great man from just an ordinary CEO. This transformation helps him to envision the situation of IBM from different perspective, compelling him to change the approach towards marketing (McCleskey, 2014). Thinking of holding a firm and stable hand enhances the personality of Gerstner in terms of assessing the effectiveness of the undertaken steps. Viewing it from other perspective, taking external assistance acts as a wise step for Gerstner in terms of ensuring the smooth functioning of the business activities. Creating a plan before starting the necessary works is a tactful step of Gerstner in terms of achieving positive results. His initiative towards mitigation of conflicts is his attempt towards sharing the success (Baldassarre et al., 2017). This quality makes him down to earth and an asset for IBM. Collaborative feeling in Gerstner acts as an inspiration for the staffs of IBM in terms of planning before starting a work. Personal interaction with the clients reflects his concern towards them in terms of ensuring their wellbeing. This can be considered as an attempt towards enhancing the stability in the relationship with the clients. This attempt bridges the gap between the designation of CEO and the stags. Their identities merge in terms of seeking knowledge regarding the efficient and effective means of executing the business activities. This merging adds to the qualities and attributes of Gerstner as leader and enhances his personal and professional development (McCleskey, 2014). Ba sed on the above aspects, it can be concluded that IBM would achieve new heights under the leadership of Gerstner. Delving deep into the aspect, Great Man Theory merges with the transformational leadership in this discussion. This is in terms of the alterations, which Gerstner made in terms of transforming the business scenario of IBM. References Baldassarre, B., Calabretta, G., Bocken, N. M. P., Jaskiewicz, T. (2017). Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design.Journal of Cleaner Production,147, 175-186. Banks, G. C., McCauley, K. D., Gardner, W. L., Guler, C. E. (2016). A meta-analytic review of authentic and transformational leadership: A test for redundancy.The Leadership Quarterly,27(4), 634-652. CNN Money (2018). International business machines corp . Retrieved from CNN Money: https://money.cnn.com/quote/profile/profile.html?symb=IBM Covin, J. G., Garrett, R. P., Kuratko, D. F., Shepherd, D. A. (2015). Value proposition evolution and the performance of internal corporate ventures.Journal of Business Venturing,30(5), 749-774. McCleskey, J. A. (2014). Situational, transformational, and transactional leadership and leadership development.Journal of Business Studies Quarterly,5(4), 117. Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014).Value proposition design: How to create products and services customers want. John Wiley Sons.