Personal Statement on Ethics Essay Example | Topics and Well Written Essays - 1000 words

Personal Statement on Ethics - Essay Example Division of ethical area is figured out by philosophers. Meta Ethics Meta Ethics explore the root of ethical principles and the message they convey. It highlights universal truth, strength of God and intention behind ethical decision. It includes emotions of an individual in certain situation (Vendemiati, 2004). Normative Ethics It comprises of good communication skills, responsibilities that we must follow and control our behavior in convenient manner. Normative Ethics are more towards practical solutions. Act which should be done and main reason behind it. To leave whatever defined as a wrong (Levinas, 1969). Applied Ethics It involves the investigation on limited controversial issues. Controversial issues like infanticide, abortion, environmental affairs, nuclear war, animal rights, capital punishment and homosexuality (Lyon, 1999). Personal Values I am a human being who prefers to behave in ethically and morally correct ways. Ethics are important to me. Evil thoughts may force on e to take wrong actions and hurt other. There are steps a person takes in life out of jealousy to reach some goal in life which is very important. People take ethically wrong steps basically when they want to achieve their desired goals and to do that they are willing to take any steps, positive or negative. I do not believe in short cuts. I believe in achieving my goals, through my own efforts and by following the right path. My belief is to serve humanity in every possible manner. I prefer to apply my knowledge and skills to contribute to the society and serve others. I believe that one should try to socialize and make friends. Obey laws to make this world a better place. Contribute peace, remain loyal, try to be honest as much as possible, work hard and help others, respect social rights of others. Keep the surroundings clean. Give liberty to others. Take suggestions from others before making decisions. Don’t impose orders. To me, following these above mentioned facts is f ollowing an ethically correct code in life. Differentiate right form wrong: It is human perception to define right and wrong. Something which is right for one is not correct for others. To me ethical values are created by social setup, religion and legal laws. First of all there are some aspects which are right for everyone like peace, friendship, love, truth, liberty, freedom, practical solutions and good deeds. Such aspects are considered as ethical intuition. Second thing we approach is our religion. As a student, I am interested in study of religions, and I have noted that almost all popular religions of the world preach humanity and ethical behavior. Consider Buddhism, enlightened awareness of Buddha is considered. Buddha was a peace loving human being and the religion he has preached also talks about equal rights and ethical conduct. These ethics includes no killing, lying, intoxicants, stealing, and sexual misconduct. In Christianity ethical values include love, mercy, grace and forgiveness. Forgiveness is important because humans commit sins (Fagothey, 2000). If we cannot forgive each other our grudges will not let us human beings behave ethically. In Islam ethical values are to follow the Allah and His prophet Muhammad (Peace Be upon Him). Muslims are accountable for every good and bad deed in the end of this world. Third thing is the law and

Marketing Report Assignment Example | Topics and Well Written Essays - 1500 words

Marketing Report - Assignment Example So what is marketing It is the analysis of customers, competitors, and a company, combining the understanding into an overall understanding of what segments exists, deciding on targeting the most profitable segments, positioning the product and then doing what's necessary to deliver on that positioning. Marketing is what is done to make the public aware of a product/service/company. This can include many things, advertising, public relations, person to person communications and more. It's important because without marketing your product won't be known to the public. The target location of the business is located in Kent , UK. It is located west of UK. The following factors are to be considering in describing our target market. Our business is a period picture framing and a small furniture workshop. First we must identify who will be our customer. Who among the resident of Kent would be interested in our product. Our segment definition is of itself strategic. We are not intending to satisfy all users of furniture intended for use with personal computers, but, rather, only those who are most demanding. We are definitely out to address the needs of the high-end buyer, who is willing to pay more for quality. In our particular market, we also seek the buyer who appreciates two attributes: the quality of furniture workmanship and the excellence of design, with an understanding of technology and ergonomics built in. Our target market is a person who wants to have very fine furniture with the latest in technology, combined with an old fashioned sense of fine woods and fine woodworking. This person can be in the corporate towers, small or medium business, or in a home office. The common bond is the appreciation of quality, and the lack of price constraints. We understand that our target market needs more than just furniture and pictures in frame. We need to grow out of the special needs of personal computing, when combined with other furniture - thus the picture frame fits the room being furnished Our target customer wants to have all of that plus fine furniture. There is a need for quality, reassurance of wood and good workmanship. We don't just sell a picture frame and furniture; we sell q uality design, plus workmanship. Market Segmentation Corporate executives: our market research indicates about 250,000 potential customers who are managers in companies of more than 100 employees. The target customer is going to be at a high executive level, in most cases, because the purchase price is relatively steep compared to standard office furniture. It will be not applicable to promote to someone the furniture who are not earning enough money. The people would appreciate it, but we will not be able to market the furniture since they don't have the means to purchase the said item. Like our company we can market our product to starting small business owners: our customer surveys indicate a strong market among the owners of businesses with fewer than 100 employees. There are3 million such businesses in this country, most of them with concentrated ownership that makes the owners potential customers. Since their company is just starting up they need furniture for their offices as well as pictures frame that will go with their furniture. Home offices: the home office business has proliferated during the 1990s, and we also have home offices for people employed outside the home.